Is Volvo ethical and sustainable?
Volvo has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 5 Nordic markets.
Is Volvo ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Volvo ranks #20 in Sweden in 2026, its strongest of 5 markets. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 20th (2026).
- All-time best result: 3rd in Sweden (2011).
- Biggest year-over-year improvement in Norway: moved up 2 positions from 2025 to 2026.
- Biggest year-over-year drop in the Netherlands: slipped 28 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 5 markets.
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Volvo's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮Volvo in Finland
Automotive| Year | Rank in Finland |
|---|---|
| 2013 | #10 |
| 2014 | #24 |
| 2015 | #36 |
| 2016 | #29 |
| 2017 | #56 |
| 2018 | #56 |
| 2019 | #59 |
| 2020 | #73 |
| 2021 | #85 |
| 2022 | #64 |
| 2023 | #86 |
| 2024 | #92 |
| 2025 | #94 |
| 2026 | #106 |
🇩🇰Volvo in Denmark
Automotive| Year | Rank in Denmark |
|---|---|
| 2013 | #5 |
| 2014 | #20 |
| 2015 | #16 |
| 2016 | #38 |
| 2017 | #43 |
| 2018 | #49 |
| 2019 | #32 |
| 2020 | #63 |
| 2021 | #38 |
| 2022 | #48 |
| 2023 | #49 |
| 2024 | #43 |
| 2025 | #48 |
| 2026 | #55 |
🇳🇴Volvo in Norway
Automotive| Year | Rank in Norway |
|---|---|
| 2013 | #17 |
| 2014 | #25 |
| 2015 | #21 |
| 2016 | #39 |
| 2017 | #53 |
| 2018 | #77 |
| 2019 | #60 |
| 2020 | #78 |
| 2021 | #45 |
| 2022 | #61 |
| 2023 | #34 |
| 2024 | #27 |
| 2025 | #47 |
| 2026 | #45 |
🇸🇪Volvo in Sweden
Automotive| Year | Rank in Sweden |
|---|---|
| 2011 | #3 |
| 2012 | #6 |
| 2013 | #7 |
| 2014 | #8 |
| 2015 | #11 |
| 2016 | #6 |
| 2017 | #11 |
| 2018 | #17 |
| 2019 | #22 |
| 2020 | #20 |
| 2021 | #17 |
| 2022 | #30 |
| 2023 | #23 |
| 2024 | #28 |
| 2025 | #22 |
| 2026 | #20 |
🇳🇱Volvo in the Netherlands
Automotive| Year | Rank in the Netherlands |
|---|---|
| 2018 | #36 |
| 2019 | #60 |
| 2020 | #53 |
| 2021 | #97 |
| 2022 | #106 |
| 2023 | #74 |
| 2024 | #59 |
| 2025 | #49 |
| 2026 | #77 |
Want to know what's behind Volvo's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Volvo
Is Volvo a sustainable brand?
Volvo has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #106 (2026); Denmark #55 (2026); Norway #45 (2026); Sweden #20 (2026); the Netherlands #77 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Volvo ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Volvo ranks #20 in Sweden in 2026, its strongest of 5 markets. A lower number is better.
How sustainable is Volvo in Finland?
In Finland, Volvo ranks #106 in 2026 (industry: Automotive). Its best position was #10 in 2013.
How sustainable is Volvo in Denmark?
In Denmark, Volvo ranks #55 in 2026 (industry: Automotive). Its best position was #5 in 2013.
How sustainable is Volvo in Norway?
In Norway, Volvo ranks #45 in 2026 (industry: Automotive). Its best position was #17 in 2013.
How sustainable is Volvo in Sweden?
In Sweden, Volvo ranks #20 in 2026 (industry: Automotive). Its best position was #3 in 2011.
How sustainable is Volvo in the Netherlands?
In the Netherlands, Volvo ranks #77 in 2026 (industry: Automotive). Its best position was #36 in 2018.
Where does this data on Volvo come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →