Is IKEA ethical and sustainable?
IKEA has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 5 Nordic markets.
Is IKEA ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, IKEA ranks #4 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 4th (2026).
- All-time best result: 1st in Denmark (2013).
- Biggest year-over-year improvement in Finland: moved up 21 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 5 markets.
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IKEA's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮IKEA in Finland
Furniture & Decoration - Stores| Year | Rank in Finland |
|---|---|
| 2013 | #19 |
| 2014 | #52 |
| 2015 | #64 |
| 2016 | #47 |
| 2017 | #39 |
| 2018 | #54 |
| 2019 | #57 |
| 2020 | #70 |
| 2021 | #80 |
| 2022 | #117 |
| 2023 | #91 |
| 2024 | #102 |
| 2025 | #121 |
| 2026 | #100 |
🇩🇰IKEA in Denmark
Furniture & Decoration - Stores| Year | Rank in Denmark |
|---|---|
| 2013 | #1 |
| 2014 | #3 |
| 2015 | #4 |
| 2016 | #6 |
| 2017 | #11 |
| 2018 | #14 |
| 2019 | #7 |
| 2020 | #8 |
| 2021 | #9 |
| 2022 | #6 |
| 2023 | #7 |
| 2024 | #12 |
| 2025 | #26 |
| 2026 | #16 |
🇳🇴IKEA in Norway
Furniture & Decoration| Year | Rank in Norway |
|---|---|
| 2013 | #2 |
| 2014 | #5 |
| 2015 | #3 |
| 2016 | #5 |
| 2017 | #11 |
| 2018 | #8 |
| 2019 | #7 |
| 2020 | #2 |
| 2021 | #2 |
| 2022 | #2 |
| 2023 | #5 |
| 2024 | #9 |
| 2025 | #9 |
| 2026 | #10 |
🇸🇪IKEA in Sweden
Furniture & Decoration - Stores| Year | Rank in Sweden |
|---|---|
| 2011 | #5 |
| 2012 | #4 |
| 2013 | #8 |
| 2014 | #4 |
| 2015 | #5 |
| 2016 | #4 |
| 2017 | #4 |
| 2018 | #3 |
| 2019 | #1 |
| 2020 | #1 |
| 2021 | #2 |
| 2022 | #1 |
| 2023 | #3 |
| 2024 | #5 |
| 2025 | #5 |
| 2026 | #5 |
🇳🇱IKEA in the Netherlands
Furniture & Decoration| Year | Rank in the Netherlands |
|---|---|
| 2017 | #2 |
| 2018 | #5 |
| 2019 | #7 |
| 2020 | #5 |
| 2021 | #6 |
| 2022 | #9 |
| 2023 | #12 |
| 2024 | #6 |
| 2025 | #3 |
| 2026 | #4 |
Want to know what's behind IKEA's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about IKEA
Is IKEA a sustainable brand?
IKEA has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #100 (2026); Denmark #16 (2026); Norway #10 (2026); Sweden #5 (2026); the Netherlands #4 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is IKEA ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, IKEA ranks #4 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
How sustainable is IKEA in Finland?
In Finland, IKEA ranks #100 in 2026 (industry: Furniture & Decoration - Stores). Its best position was #19 in 2013.
How sustainable is IKEA in Denmark?
In Denmark, IKEA ranks #16 in 2026 (industry: Furniture & Decoration - Stores). Its best position was #1 in 2013.
How sustainable is IKEA in Norway?
In Norway, IKEA ranks #10 in 2026 (industry: Furniture & Decoration). Its best position was #2 in 2013.
How sustainable is IKEA in Sweden?
In Sweden, IKEA ranks #5 in 2026 (industry: Furniture & Decoration - Stores). Its best position was #1 in 2019.
How sustainable is IKEA in the Netherlands?
In the Netherlands, IKEA ranks #4 in 2026 (industry: Furniture & Decoration). Its best position was #2 in 2017.
Where does this data on IKEA come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →