Directory

Cover page of the Sustainable Brand Index 2025 report for the Netherlands, featuring a canal with a boat and historic buildings in Amsterdam.
Round sticker with a gold border on a green background, celebrating a 15-year anniversary.

The 30 brands climbing the most

  1. KIA (79)

  2. KLM (68)

  3. Subway (60)

  4. ABN AMRO (41)

  5. MediaMarkt (41)

  6. Airbnb (39)

  7. Zalando (39)

  8. ŠKODA (38)

  9. Toblerone (37)

  10. Danio (36)

  11. Axe (36)

  12. TotalEnergies (34)

  13. Aviko (33)

  14. Unilever (33)

  15. Dr. Oetker (33)

  16. Alliander (33)

  17. Heineken (32)

  18. Karwei (30)

  19. SPAR (29)

  20. Apple (28)

  21. Palmolive (28)

  22. Sanex (27)

  23. Lindt (27)

  24. Heinz (27)

  25. Renault (27)

  26. Milner (26)

  27. Bavaria (26)

  28. Peugeot (26)

  29. TUI (26)

  30. Rabobank (25)

The 30 brands dropping the most

  1. Blokker (-78)

  2. Old Amsterdam (-78)

  3. Yumeko (-69)

  4. The Social Hub (-64)

  5. Oasis Resorts (-57)

  6. Andrélon (-49)

  7. Magnum (-49)

  8. Starbucks (-47)

  9. Knab (-42)

  10. Nestlé Chocolade (-42)

  11. Fletcher Hotels (-41)

  12. NESCAFÉ (-38)

  13. Opel (-36)

  14. Nestlé (-34)

  15. Sprite (-34)

  16. Vodafone (-33)

  17. Odido (-27)

  18. Tesla (-27)

  19. Bolletje (-26)

  20. Google (-26)

  21. McDonald's (-26)

  22. Kruidvat (-26)

  23. Auping (-25)

  24. Lipton Ice Tea (-25)

  25. KitKat (-24)

  26. KFC (-23)

  27. BMW (-21)

  28. JYSK (-21)

  29. Côte d’Or

  30. Dirk (-20)

Reports available for all brands in The Ranking

Cover of a report titled 'Data report' with a background image of a basketball hoop viewed from below against a blue sky, and a logo for Sustainable Brand Index by SB Insight.

Small

A report built around your brand and how it is perceived within sustainability, including in-depth brand assessment. Deep dive into consumer priorities and behaviour in your industry.

Cover page of analysis report titled 'Sustainable Brand Index' by SB Insight, featuring a green succulent plant with water droplets on its leaves.

Medium

Analysis of the current market development for your brand and how to deal with it. In-depth recommendations on brand strategy through sustainability roadmap, materiality areas, target groups and communication.

Cover page of a strategy report titled 'Sustainable Brand Index' with a large, rolled hay bale on the right side and a logo of a green globe on the left side.

Large

A customised Strategy report, including a fully tailored analysis setup, including extra consumer questions, segmentations, and access to the raw data. This report is multi-brand and/or multi-country.

Cover page of a report titled 'The Perception / Performance report' with a logo for the Sustainable Brand Index by SB Insight, featuring a spiral staircase or architectural structure with a blue-toned color scheme.

XL

Our newest report includes a long-awaited performance dimension. The report takes a deep dive into comparing your sustainability performance and perception based on ten sector-agnostic areas of the ESRS / CSRD.