2018 Changes - Sustainability Trends, Behaviours & Brands

2018 Changes - Sustainability Trends, Behaviours & Brands

In the preparations for Sustainable Brand Index 2018, we have interviewed a number of our customers to get a clearer picture of what areas we need to improve. Based on this, and our reflections, we have landed in the insight that we need to change the following:

33% Expect Companies to Create New Circular Economy Markets

33% Expect Companies to Create New Circular Economy Markets

Major actors in the transition from a linear to a Circular Economy are of course the companies. According to regular Nordic consumers, companies are largely responsible for creating models for increased second-hand, recycling and also sharing things with others. 

Why VR Will Change Sustainability

Why VR Will Change Sustainability

Few people have missed the boom of Virtual Reality (VR and of course also Augmented Reality (AR). The rise of Pokémon Go was quick, to say the least... The appeal of both VR and AR is of course that you can experience things that use to be out of reach, or even impossible to see. And they do feel very realistic.