In the preparations for Sustainable Brand Index 2018, we have interviewed a number of our customers to get a clearer picture of what areas we need to improve. Based on this, and our reflections, we have landed in the insight that we need to change the following:
Few people have missed the boom of Virtual Reality (VR and of course also Augmented Reality (AR). The rise of Pokémon Go was quick, to say the least... The appeal of both VR and AR is of course that you can experience things that use to be out of reach, or even impossible to see. And they do feel very realistic.