The SDGs are spreading; and this is a good thing. However, it is becoming increasingly important to measure our performance and perception to also understand the gaps between how we think things are and the reality.
In the age of digitalisation, the influence and power of individuals is growing. New stakeholders are emerging across platforms and with different mandates. With that the impact of ‘influencers’ on consumption and behaviour is also increasing. What does this means in light of sustainability? Is it possible to use influencer marketing to communicate sustainability in a credible way?
Climate is widely debated on all levels of society today. Now that the summer of 2018 is shaping up to be one for the record books, climate change is growing into a more tangible issue for everyone. The question that arises is how the average citizen and consumer can become more aware of the enormous challenge that is human-induced climate change. It is an issue that is often seen as; complicated, abstract, long-term or outside of the individual responsibility.
This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.