2018 Changes - Sustainability Trends, Behaviours & Brands

2018 Changes - Sustainability Trends, Behaviours & Brands

In the preparations for Sustainable Brand Index 2018, we have interviewed a number of our customers to get a clearer picture of what areas we need to improve. Based on this, and our reflections, we have landed in the insight that we need to change the following:

33% Expect Companies to Create New Circular Economy Markets

33% Expect Companies to Create New Circular Economy Markets

Major actors in the transition from a linear to a Circular Economy are of course the companies. According to regular Nordic consumers, companies are largely responsible for creating models for increased second-hand, recycling and also sharing things with others.