Sustainable Brand Index 2025

Choose your country to see the results!

A circular graphic featuring the Norwegian flag with a blue cross outlined in white on a red background.
A circular image of the Denmark flag with a red background and a white Scandinavian cross.
A circular flag with a blue Nordic cross on a white background, representing the flag of Finland.
A circular sticker with a dark green background and gold border, celebrating a 15-year anniversary, featuring the words '15 Years' and 'Anniversary' with decorative leaves.
Flag of Sweden with a blue background and a yellow Nordic cross.
Circle with red, white, and blue horizontal stripes resembling the Dutch flag, on a black background.

Our Data Dashboard

Are you interested in accessing our vast amount of data yourself? Join our waitlist to get early access to the SBI Data Dashboard.

We guide your brand in the sustainable transformation.

A conference room filled with attendees watching a presentation on a large screen that displays 'Europe's Largest Independent Brand Study Focused on Sustainability' and the 'Sustainable Brand Index' logo.

We are an insight agency and the founders of Sustainable Brand Index. We specialise in branding and sustainability and provide big established brands with decision-making material, extensive consumer data insights, analysis, and expert advice on how sustainability affects brand image, communication, and business development. Explore our products below.

Is your brand a part of Sustainable Brand Index?

A selection of our clients

Circle K logo with red background, white text, and a red and white circle emblem.
Logo of Vattenfall, a European energy company, with black text and a circular symbol divided into yellow and blue halves.
Lumene logo in black text with a stylized letter 'M'.
Telia logo with purple globe and purple text
REMA 1000 logo with blue and red text on a white background.
Electrolux logo featuring a blue square with a black stylized leaf design next to the word 'Electrolux' in navy blue text.

Sustainable Brand Index

By far the largest independent study in Europe on sustainable branding. It measures consumer perception of well-known and established brands’ sustainable image within the Nordic, Baltic and Dutch markets.

Conducted in eight countries, Sustainable Brand Index measures and analyses over 1.600 brands across 36 industries on their sustainable image.

Every year SB Insight releases the Sustainable Brand Index official report for each country, including a ranking and the latest trends within branding and sustainability.

Is your brand in the ranking?

Download the official report

Methodology

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