WE ARE AN INSIGHT AGENCY
We are an Insight Agency on a mission to create Sustainable Brands. We provide our clients with knowledge and understanding of how sustainability affects markets, industries, brands, communication and behaviors. Our Insight comes in different forms and is used for strategic decision-making.
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VR will turnover the landscape of sustainability communication. We will not only see more VR communication but this kind of communication will be more effective in the target group(s).
Starting in 2017, the sustainability study Sustainable Brand Index will be performed for B2B companies as well. In total, 10 industries and 100 brands will be surveyed and analyzed during the first year. Among these are listed companies such as Sandvik, Skanska, Stora Enso and Ericsson.
A quick look at the Nordic countries tells us that the Danes are most interested in seeing better and more environmentally friendly packaging in the future.
As we now know, meat and dairy companies are leading increasingly dangerous lives. Media is now filled with reports on how consumers are more keen to decrease meat consumption than ever. Old news.
Regular people play a large role in making Circular Economy work. This means that the challenge for companies will be to find a way to balance the supply side and the demand side in circular markets.
As we move into an era when more people understand the need to embrace Circular Economy, new and better packaging seems to be a high priority for them.
IKEA wants to go circular. During 2016, the company has initiated a number of pilot projects in its stores with a focus on extending the service life of the goods.
Both consumers and companies are starting to increase their interest in Circular Economy and understanding the meaning of it, as well as its potential.