Understanding Circular Opportunities



From recycling to robotics, from co-owning to cross-sector partnerships. The circular economy is not only a hot-topic, but an essential pathway for sustainable development. Against the backdrop of increasing resource scarcity, a growing world population and rising pollution levels, the need for a circular economy become more and more clear. It's restorative in design and opposes a traditional linear economy based on the idea of ‘make, use dispose’.

Even though the concept of a circular economy might be clear, it is still a challenge for most to apply circular principles in established systems and to build new business models on circularity. SB Insight’s yearly report on the circular economy, provides actors with extensive insights into sectors and behaviours to face these challenges.

Based on independent research among consumers and decision-makers, the report includes market developments, trends and in-depth insights about the thoughts and behaviours of consumers and decision makers. The report presents data on current and future challenges, while providing tools that allow actors to rethink their processes, discover new business models and with that become more resilient.

This year's report for example shows that sharing models are much more challenging and that circular behaviour demonstrates interesting demographic, generational and gender divergences. Did you for example know that women live overall more circular than men in all the Nordic countries, but men are more active when it comes to renting things from others? Why is it that Norwegian consumers rely more on the government and municipalities, while Swedes, Danes and Finns think that companies have more responsibility?

For more about these data-driven results, as well as main trends and market-making insights, download the report - The Nordic Market for Circular Economy - here