Trust Issues Affect Circular Business Models

Trust Issues Affect Circular Business Models

The overall decay in trust between people is having large effects on the possibilities for us all to transition towards a Circular Economy. A big part of the circular thinking is based on reusing and sharing products instead of throwing them away. This of course also entails meeting new and unknown people. Something that most Nordic consumers are negative about doing. 
The trust is simply not there anymore. It is not only the fear of meeting new people but also an overall feeling of insecurity among Nordic consumers, In short, Circular Economy spokespeople may rely too heavily on individuals to create change. Maybe we need to look further up the value chain right away? 

Erik Heden

XXX, 11 Gamla Brogatan, Stockholm, Stockholms län, 11120, Sweden