With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!
Trend #2: Consumers in Finland are more aware of the social- and environmental responsibility taken by companies than their neighbors in Sweden, Norway and Denmark
In the chart you can see an aggregation of questions regarding how aware consumers in Sweden, Norway, Denmark and Finland are of the environmental and social responsibility taken by companies. In Sweden, Norway and Denmark the levels of awareness are quite similar while in Finland the awareness is noticeably higher. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge. In the end, they are yet to enter an age of enlightenment where they start to question companies more.
Stay tuned, the next trend will be released next Monday!