As we move into an era when more people understand the need to embrace Circular Economy, new and better packaging seems to be a high priority for them.
Looking at the Beverage market in Sweden, we can see a clear and high interest in more sustainable packaging. All four behavioural groups (Ego, Moderate, Smart & Dedicated) in Sweden deem packaging to be a top priority for Beverage brands in the years to come. Even the Ego group is on board with this. From a company perspective, there are different ways to handle it. One of the front runners at the moment seems to be Carlsberg, unveiling their new biodegradable bottle earlier this fall.
The best part from a communications perspective is that packaging has big impact on consumers. So making a difference within packaging will not only make you more sustainable but also more loved.