Saltå Kvarn, Stormberg, Irma and Valio were the big winners when Sustainable Brand Index™ 2015 was released today at an award ceremony in Stockholm. Sustainable Brand Index™ is Scandinavia’s largest brand study about sustainability and was carried out for the fifth time this year.
Saltå Kvarn, the Swedish food company came up from second place in the Swedish index and won the title of the most Sustainable Brand in Sweden. Stormberg, Norwegian brand of sports clothing, kept its lead in Norway from last year while Valio, Finnish dairy producer, kept the lead in Finland. In Denmark the supermarket Irma climbs to the top, notable is that the top three in Denmark is dominated by brands owned by Danish Coop.
An interesting trend from this year’s index is that more consumers state that sustainability comes up often in conversations than last year. It is clear in the study that sustainability becomes more and more integrated in Scandinavians purchase decisions.
The study Sustainable Brand Index™ was founded in 2011 in Sweden and launched in Denmark, Norway and Finland for the first time in 2013. This year 27 000 consumers were interviewed about their views on 709 brands.
About Sustainable Brand Index™
Sustainable Brand Index™ is Scandinavia ́s largest brand study on sustainability. It is an annual brand study covering the largest brands in Sweden, Denmark, Norway and Finland. The brands are chosen on the basis of market share, turnover, number of employees and general brand awareness.