Money is a Key Driver for Circular Economy

consumer-circular-sharing-graph

To be able to create real change in transitioning from a linear to a Circular Economy, we need to get regular consumers aboard. So what triggers them the most? You are absolutely right. It is money.

This is neither strange nor bad, but we do want to see some interest in the environmental aspect as well. Luckily, there is a big interest among all Nordic consumers. Especially when it comes to selling things second-hand. Most consumers choose the environment as the most important factor for their second-hand trade. As for other behaviours, such as sharing or recycling - other factors play a big part as well. Not only money… 

Erik Heden

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