The conclusion of COP23 in Bonn this November left us with several uncertainties.
The main goal was for member states to agree on a rulebook concerning the technical steps for a successful implementation process of the Paris Agreement. The rules are meant to emphasize nationally determined contributions (NDCs), adaptation reporting and monitoring of compliance, and have a deadline at COP24 in Poland 2018. However, although member states managed to set up a document with the states’ opinions, needed to draft the NDCs, the draft is far from finalized. Leaving Bonn, there is still a large uncertainty whether member states will be able to perform on the rulebook next year in Poland. Also, with Syria stating that they will sign the Paris Agreement, the US is now alone in not pleading climate action; a fact that creates even more uncertainty.
Despite some steps of progress, disappointing climate negotiations show the importance of rapid climate action from companies, NGOs, and civil society in order to deliver on the SDGs. But in order to succeed with climate related efforts as a company or organization, understanding the perception of the consumer is always key.
What climate discussions define the Nordic consumers? How important do they think it is, and who is expected to be responsible for mitigating climate change? What focus areas needs to be prioritized in order to go forward, and what does the road ahead look like? And how do Millennials act in relation to these questions? Our report “The Nordic consumer & Climate Change” address these topics and help your company or organization to understand the climate change perception of the consumer, and provides you with insights on how to communicate successfully about your climate change efforts.