33% Expect Companies to Create New Circular Economy Markets

Major actors in the transition from a linear to a Circular Economy are of course the companies. According to regular Nordic consumers, companies are largely responsible for creating models for increased second-hand, recycling and also sharing things with others. In Sweden, a whopping 33% expect companies to make it easier for consumers to rent and borrow things from each other. This puts pressure on companies but also indicates that there are a lot of business opportunities out there. 

Erik Heden

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