In the preparations for Sustainable Brand Index 2018, we have interviewed a number of our customers to get a clearer picture of what areas we need to improve. Based on this, and our reflections, we have landed in the insight that we need to change the following:
1. Behavior tracking
We need to focus more on tracking consumer behaviours - both current and future ones. This means being able to predict future needs and demands of our customers. In all this, we will also evolve our four Behavioral Groups (Ego, Moderate, Smart & Dedicated) and break them down into smaller segments.
2. Future Trends
We also need to start looking more into the future, not only what has happened and is happening today within sustainability. We will put significantly more emphasis on trends and future developments within sustainability to help you plan your business even better. This means that we will look further out in the world as well, unveiling relevant trends, cases and changes on the markets.
3. Deeper Insights & Recommendations
Finally, we will also switch focus from the text details in the report, to instead provide in-depth insights and recommendations for your brand. We will connect all trends and developments in the report to your brand, meaning we will always ask “what does this mean for your brand?” The recommendations will be thorough and provide a long-term view. We aim at making you use them in your business plans and strategy work.