We offer tailored lectures, education and training solutions on all different levels for all occasions. You choose the level, scope and area to fit your needs and future challenges.

We work with real-life examples and case solutions in order to create understanding and spark creative thinking.

Most of our instructors also teach at Berghs School of Communication

 
education.png
 

Erik-3.JPG

Erik Elvingsson Hedén

is the founder and Managing Director of SB Insight, leading sustainability insight agency in the Nordics. He is also the founder of the Nordics´ largest brand study on Sustainability – Sustainable Brand Index. Erik works as an advisor to leading brands in many different sectors, helping them understand how sustainability affects their brands, target groups and communication.

TOPICS

•Market Trends

•Sustainable Branding

•Communicating Sustainability

•B2C & Consumer Behaviour

•B2B Communication

•Nudging

•Circular Economy
 

 

Book Erik Elvingsson Hedén as a lecturer to your event:


Examples of our SB Academy courses

 
 
 

THE TOOLKIT FOR SUSTAINABILITY COMMUNICATION

Working with sustainability communications poses challenges. To communicate credibly and effectively, you are required to clearly define your company´s journey towards becoming a Sustainable Brand.

The training covers:

  • Models to identify and analyze factors impacting your communication
  • Models and tools for crafting your sustainability journey and ways to communicate it
  • Tools for evaluating your sustainability communication and making sure that it is relevant

Duration: 3.5 hours, up to 8 people

Location: optional

Price: 30 000 SEK excl. VAT

SUSTAINABILITY, BRANDING & COMMUNICATION

Sustainability is unique in the context of your brand and communication. It is therefore most important to understand the development of sustainability and its impact on your brand and communication efforts. 

The training covers:

  • How different stakeholders view you in the light of sustainability
  • How sustainability affects your brand and communication and its implications
  • Tools and models for managing sustainability from the brand and communication perspective

Duration: 3.5 hours, up to 8 people

Location: optional

Price: 30 000 SEK excl. VAT


 
 
 

HELPING PEOPLE MAKE SUSTAINABLE CHOICES

What we say that we do and what we actually do are two very different things when it comes to sustainability. Bridging the gap between them requires smarter communications designed to work on the human brain.

The training covers:

  • How the brain works – mechanisms and patterns
  • Models for creating communication tailored to the brain

Duration: 3.5 hours, up to 8 people

Location: optional

Price: 30 000 SEK excl. VAT

 

MEDIA, PR & SUSTAINABILITY

Dealing with sustainability from a PR perspective is difficult. It is even more challenging when a crisis occur. 

The training covers:

  • How the journalists act and what angles they are looking for within sustainability
  • How to work proactively with PR– creating positive PR, avoiding negative PR
  • How to handle crises and difficult situations 

Duration: 3.5 hours, up to 8 people

Location: optional

Price: 40 000 SEK excl. VAT


Interested in our SB Academy courses? 

 
Erik-3.JPG

Erik Elvingsson Hedén

Phone: +46 (0) 708 65 13 97
erik.heden@sb-insight.com