NEW! MILLENNIALS, GENERATION Z & SUSTAINABILITY - 2200 KR

 

The report contains a mapping of how the two youngest generations see sustainability and businesses. What Millennials (16-26 years) think about in terms of sustainability, companies and their own role in society. But also Generation Z (10-16 years), a group that is usually difficult to survey. 

(This report is available in Swedish and English)

The report includes, inter alia, the following:

  • Who are Millennials and Generation Z?
  • How do Millennials and Generation Z see the future and the world?
  • How do Millennials and Generation Z see sustainability and what do they prioritise?
  • How is the media consumption regarding sustainability among Millennials and Generation Z?
  • What do Millennials and Generation Z want from you in terms of credible sustainability communication?
  • Recommendations on how to reach and impact Millennials and Generation Z.

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