Starting in 2017, the sustainability study Sustainable Brand Index will be performed for B2B companies as well. In total, 10 industries and 100 brands will be surveyed and analyzed during the first year. Among these are listed companies such as Sandvik, Skanska, Stora Enso and Ericsson.
The respondents represent 33 different positions. Among others, Purchasing Managers, Procurement Officers, CFO´s, Production Managers and Chief Medical Officers. The results, including a ranking of the 100 companies, is estimated to be published during Q1 2017.
Sustainable Brand Index is today the largest brand survey about sustainability. The basis of the study include the UN Global Compact and Sustainable Development Goals. The aim of the Sustainable Brand Index is to highlight the importance of sustainable brand building and increase awareness of sustainability in the B2B sector.